BE! Iconic or BE! Gone
Wed, May 07
|Hope Church
CILCSA is excited to bring back a crowd favorite, Calvin Stovall as our keynote speaker for National Travel & Tourism Week! You won't want to miss tips on being ICONIC in your business!
Time & Location
May 07, 2025, 7:30 AM – 9:30 AM
Hope Church, 3000 Lenhart Rd, Springfield, IL 62711, USA
About the event
Agenda: 7:30am - Registration, Networking & Light Refreshments 8:00am-9:15am - Welcome and Keynote Speaker
9:15am-9:30am - Networking
BE! ICONIC or BE! GONE
What do brands like Starbucks, TheBeatles and Al’s Breakfast have in common? They all have successfully achieved iconic status. Iconic brands have a purpose beyond money and provide a brand experience that stands out from the crowd . Any company, regardless of size and location, can achieve iconic status. Create competitive advantage by leveraging the four components of The ICONIC FrameworkTM. During this session, attendees will not only be introduced to strategies and tactics that can help transition companies into iconic status, but also address the criticality of employee engagement and customer experience in building a brand that stands the test of time.